Luke Martin spent over 12 years with Virgin Media, then latterly Virgin Media O2, where he served as Co-Chair and later Chair of the We Care Network, the company's employee carer support community. Motivated by his own experience as a family carer, Luke helped shape Virgin Media O2's 5-day paid carers leave policy and the Adjustment Passport, and led the pilot of KareHero as an employee benefit. He remains an active advocate for unpaid carers, helping people recognise their role and find the support available to them.

Rebecca Gill brings over 10 years’ experience across the care sector, client success and account management, giving her a strong understanding of both the realities of navigating care and its impact in the workplace. At KareHero, she has helped shape the service around the real needs of working carers and their families. Rebecca works closely with HR, Reward, Wellbeing and C-suite leaders, helping organisations understand their caring population, build the business case for support and create carer-inclusive cultures that deliver meaningful outcomes for both employees and the business.